Sidebar Dollars: Facebook Ads for Corporations

There is only one website in the world that boasts over 400 million users. Facebook. This single website hosts a social networking phenomena which has become gold to advertising agencies and corporations with its invention of the sidebar. This single strip of space on the webpage can add to a companies customer based and profit margin in under 1 inch of space and less than 50 words. So how does this simple concept work?

How To Do It

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John Jantsch, lays it all out for corporations in 5 simple steps; target, attract and engage, budget, test, and finally analyze. These 5 simple steps can be achieved through Facebook Ad Manager. The service helps you create the ad, select your demographic to market to, run it and show you "Insights." Insights is another program inside of Ad Manager that manages your viewership and the quality of your ad. 


Money to Be Earned
This simple and effective way of advertising raises about $5 billion dollars in revenue for companies and is expected to rise to about $10 billion dollars according to a 2012 article. 

CEO Mark Zuckerberg is quoting saying about his company's ability for continuous growth in profits, "We don't build services to make money; we make money to build better services."

Changing the Face of Advertising

It not hard to argue that there is has been changes in the way the world's companies now advertise its products. As I know for myself and my own generation that we are addicted and attached to social networking. We love when we can find people and information fast and easy, which means our advertising needs to be the same way. Fast and Easy.

The CEO of Arc Worldwide noted that they have to follow the trend of "shifting their focus to what connects with people and away from the medium that we’re going to use."

A Trend That Is Here To Stay

A few weeks back, I wrote a post about how corporations have begun to use Twitter to start trending and updating their customers on their products. These idea was revolutionary in the market of public relations, now it seems that social media advertising like the Facebook sidebar ads is doing the same thing to the world of advertising. As with any new revolutionary trend, it will take time for the world to join including the advertising and corporations. But it could not be called successful unless the new trend lasted long enough to become an dominant part of modern culture and society.  It seems that Facebook has already established that it will be around for the long run, as well will the new sidebar advertising.

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