Wednesday, April 25, 2012

The Big Stick and Social Media


The largest corporation in the U.S. that has offices in all 50 states and employees about 2.65 million people. This corporation provides products and services to about 310.3 million people, the United States Federal Government. The federal government is one of the best corporations as all levels of government have started using social media to reach its market and engage its audience and even fight bad guys.

All For It
Allaboutadvocacy.com
The government has become a social media machine giving multiple blogs, viral videos, even photos and tweets about up and coming bills, legislation, and all things politics. USA.gov's website has a portion of links to this social media sources for both federal, state, and local level governments. Even the military has joined the fight with Facebook pages for different military groups and missions. The social media wave has hit the government hard as they are realizing that they must stick with social media to be able to reach many of their constituents and younger voters. 
Tweeting For The Masses

NASA's Twitter Page
We have seen how effective tweeting and promotion through twitter can be for large corporations, small businesses, and even non-profits. But twitter has become a whole new world with mayor's office of NYC and NASA joining twitter to post updates and information about things they are working on (Information Week-Government).
"With these new channels, the city will be able to get New Yorkers the information they need in the way they want to get it," Bloomberg said.
 NASA has become one of the most popular pages on twitter along with that of the U.S Marines. The Obama Administration has also taken a interesting take on tweets as they have used Facebook, YouTube, and Twitter to reach the masses through a program called Town hall @ The White House, this interesting program allows users to ask questions, give suggestions, and chat about updates in the Presidency. The video below demonstrate what the program is trying to achieve. 

Townhall, YouTube.com

Combating Crime Through Social Media

Finally the U.S government has begun to use sifting software to look at Twitter and Facebook pages that have the possibly for crime and even terrorist attacks. The Department of Defense and the Office of National Intelligence are behind this project in the hopes that it will continue to make our country safer. The program focuses on groups rather than individuals. The hope is that the program will filter enough to show what is possible threat to the nation and what is free speech.

"It really ought to be the golden age of intelligence collection in that you've got people falling all over themselves trying to express who they are," said Ross Stapleton-Gray, a former CIA analyst.

Seems that social media like Facebook and Twitter have larger purposes than just for individuals but as we have seen can promote all sizes of business as well as improve your government and make our nation safer.  



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